The SEO Bible

The Advanced match type in Yahoo Sponsored Search screen lets you reach more prospects searching for what you sell, without needing to come up with more keywords.

The Advanced match type is a matching feature of the Sponsored Search product that includes your listings in relevant search results, even when they aren’t exact matches with your keywords.

The following are examples of the keyword range covered by the Standard and Advanced match types.

Standard match type examples Exact keyword: “plasma television” Singular/plural variations: “plasma television(s)” Common misspellings: “plasma televison”

Advanced match type examples In a phrase: “Buy a plasma television” Separated by word(s): “Plasma or flat panel television” In a different order: “Television with plasma screen”

The Advanced match type is already activated in your account, but you can refine the matches it generates using Excluded Words. This feature allows you to filter out certain irrelevant search queries.

For example, using the keyword “plasma television” and the excluded word “repair,” your listing will not be mapped to the search query “plasma television repair.”

Make the most of the Advanced Match Type, when used along with the Excluded words, and benefit from it. If you stay in the United Kingdom (UK), and you don’t have a Yahoo Search Marketing account, you can sign-up for one quickly.

Start with £50 credit in your new Yahoo! Search Marketing account and see your company rise to the top of the search results.

Cheers,
Vinai Prakash
Editor, TheSEObible.com