Google Updates Website Optimizer
Recently, Google’s adwords team has updated the Adwords Website Optimizer with a few most wanted tweaks.
This would be a major update to the Website Optimizer since its launch.
According to Google, “We’ve added the ability to create A/B split experiments. This new feature is designed to make it faster and easier to optimize your website, and improve conversion rates.”
Actually, A/B testing is ideal for testing different page layouts and see what works better than the other.
Once you have finished your testing, you can now “delete” the test, which was not possible earlier. This was the most requested feature on people’s wish list, according to Google.
Secondly, ad agencies handling multiple client account can now access the Website Optimizer directly from My Client Centre.
If you are new to Website Optimezer, there’s an online multimedia presentation that you can see to gain knowledge and get started.
If you don’t want to do it yourself, you can get in touch with a good SEO consultant to help you. Or call us to help you optimize your website and get more out of it.
Cheers,
Vinai, Editor: The SEO Bible