Google Adwords & SEM & SEO Vinai Prakash on 18 Sep 2007

Google Updates Webmaster Tools

This is the best news I heard in a while. The most oft used tool - The Google Webmaster tools have been enhanced, and the interface has improved considerably.

  • No more tabs! Navigate through the new sidebar, which is much easier to access.
  • Breadcrumbs in the page title for easier product navigation.
  • The left sidebar that expands and contracts to show and hide options based on your current goal.
  • Additions to the Sidebar topics: Overview, Diagnostics, Statistics, Links, Sitemaps, and Tools.

And Webmaster Tools is now available in 20 languages. In addition to US English, UK English, French, Italian, Spanish, German, Dutch, Brazilian Portuguese, Traditional Chinese, Simplified Chinese, Korean, Russian, Japanese, Danish, Finnish, Norwegian, Swedish, and Polish, Webmaster Tools are now in Turkish and Romanian.



Sign in to see these changes for yourself. For questions or feedback, please post in the Google Webmaster Tools section of Webmaster Help Group.

Cheers,
Vinai

Google Adwords & SEM & SEO Vinai Prakash on 18 Sep 2007

Adwords Training Like No Other

Before I tell you about Perry Marshall’s personal AdWords coaching “Bobsled Run” that begins September 25, I want you to hear from one of the students who finished the last run in April….

James Prout from Holt Michigan says:

“When I came on board and signed up for the Bobsled Run, it was just like you say, “your wife thinks your crazy for spending ‘that kind of money’ on a dream.”

I went into the Bobsled Run with high hopes and expectations because of some of the other testimonies in the previous Runs. They stated 5X increases and so forth. I was pretty skeptical about our business making a 5X increase in so short a time. But, I could live with a 2X increase. I actually said to my Wife, “If we can get a 2X increase in the next few months, then keep growing it from there, you wouldn’t have to go back to work in the Fall.” (background: my wife is a school teacher). Talk about pressure.

Previously, November was our biggest month ever at over $24,000. That was a good month.

However, January topped it at $25,600

Feb: over $30,000

March: $42,000. This was huge and about doubled what we were making before. We did it in only 2 real months of work.

I took a breather these last few weeks. Just this last week my wife gave birth to our third child. A little baby girl. Her older siblings greeted her into the family with love. Through all this, I couldn’t help thinking that because of the Bobsled Run with Perry Marshall, my wife won’t have to work outside the house anymore.”

James Prout
Holt, Michigan

Get the rest of James’ story (and literally a dozen others)

Click to Continue

To your success,

Vinai

Google Adwords & SEM & SEO Vinai Prakash on 07 Sep 2007

Google Updates Website Optimizer

Recently, Google’s adwords team has updated the Adwords Website Optimizer with a few most wanted tweaks.

This would be a major update to the Website Optimizer since its launch.

According to Google, “We’ve added the ability to create A/B split experiments. This new feature is designed to make it faster and easier to optimize your website, and improve conversion rates.”

Actually, A/B testing is ideal for testing different page layouts and see what works better than the other.

Once you have finished your testing, you can now “delete” the test, which was not possible earlier. This was the most requested feature on people’s wish list, according to Google.

Secondly, ad agencies handling multiple client account can now access the Website Optimizer directly from My Client Centre.

If you are new to Website Optimezer, there’s an online multimedia presentation that you can see to gain knowledge and get started.

If you don’t want to do it yourself, you can get in touch with a good SEO consultant to help you. Or call us to help you optimize your website and get more out of it.

Cheers,
Vinai, Editor: The SEO Bible

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