The SEO Bible

Matt Cutts has just leaked the information that Google has done another update. Widely known as the DEWEY update, this is Google’s major step to include Google Books results in the search results.

While we had been noticing the changes in SERPS from the end of March, this is the first “official” announcements from Google. It has caused major furore and the search rankings have been going up and down wildly.

This kind of major changes are expected every time Google does major changes without announcing… You can expect the same thing when Google launches its own version of Wikipedia. Currently, the Wikipedia results are omnipresent - almost the first in every search… but when Google brings out its own products, there always seems to be a major update just around that time…

You can read more as the story unfolds at
Screwy Dewey Update
Webmasterworld Forums

So now that Google Books results are going to show up atleast 2-3 times on the first page, this leaves only 7 to 8 spots for us morons to show up on the first page. Well, like it or not, there’s nothing much we can do… so get up and start testing & tweaking your pages to maintain your ranking and better it!

Lesson Learnt: Never become too complacent - even if you hold the top spot or first page rankings, you never know what’s going to hit you tomorrow. So continue to build those links, and continue to add new content to help you in the long run. If you rely on too much traffic from just 1 search engine, too bad. The only thing is to make your content so good and compelling that people keep coming back to you, pass your link around, and you build the good will that will help you survive the War of the first page.

Cheers,
Vinai
Editor, The SEO Bible

This is the best news I heard in a while. The most oft used tool - The Google Webmaster tools have been enhanced, and the interface has improved considerably.

• No more tabs! Navigate through the new sidebar, which is much easier to access.
• Breadcrumbs in the page title for easier product navigation.
• The left sidebar that expands and contracts to show and hide options based on your current goal.
• Additions to the Sidebar topics: Overview, Diagnostics, Statistics, Links, Sitemaps, and Tools.

And Webmaster Tools is now available in 20 languages. In addition to US English, UK English, French, Italian, Spanish, German, Dutch, Brazilian Portuguese, Traditional Chinese, Simplified Chinese, Korean, Russian, Japanese, Danish, Finnish, Norwegian, Swedish, and Polish, Webmaster Tools are now in Turkish and Romanian.

Sign in to see these changes for yourself. For questions or feedback, please post in the Google Webmaster Tools section of Webmaster Help Group.

Cheers,
Vinai

Before I tell you about Perry Marshall’s personal AdWords coaching “Bobsled Run” that begins September 25, I want you to hear from one of the students who finished the last run in April….

James Prout from Holt Michigan says:

“When I came on board and signed up for the Bobsled Run, it was just like you say, “your wife thinks your crazy for spending ‘that kind of money’ on a dream.”

I went into the Bobsled Run with high hopes and expectations because of some of the other testimonies in the previous Runs. They stated 5X increases and so forth. I was pretty skeptical about our business making a 5X increase in so short a time. But, I could live with a 2X increase. I actually said to my Wife, “If we can get a 2X increase in the next few months, then keep growing it from there, you wouldn’t have to go back to work in the Fall.” (background: my wife is a school teacher). Talk about pressure.

Previously, November was our biggest month ever at over $24,000. That was a good month.

However, January topped it at $25,600

Feb: over $30,000

March: $42,000. This was huge and about doubled what we were making before. We did it in only 2 real months of work.

I took a breather these last few weeks. Just this last week my wife gave birth to our third child. A little baby girl. Her older siblings greeted her into the family with love. Through all this, I couldn’t help thinking that because of the Bobsled Run with Perry Marshall, my wife won’t have to work outside the house anymore.”

James Prout
Holt, Michigan

Get the rest of James’ story (and literally a dozen others)

Click to Continue

To your success,

Vinai